Should you add TikTok to your recruitment toolkit?


Inside Candidly

June 1, 2023

 As video content gains prominence on social media platforms, recruiters and hiring managers are tapping into the power of TikTok to reach fresh new audiences.


With its massive user base and viral trends, TikTok presents a significant opportunity for recruiters to showcase their employer brand and attract potential candidates via recruiting videos.


With that in mind, let’s explore how and why you might consider using TikTok for recruiting.


Firstly, what is a recruiting video?


A recruiting video is a short, exciting and engaging video that helps capture the attention of potential candidates. While not a substitute for a standard job description, these videos offer insights into the open role and provide a greater glimpse of your company's culture.


They can showcase various aspects, such as day-to-day work, company values, and the type of candidates you're seeking. Additionally, they provide an excellent opportunity to introduce the hiring manager and the team, making the jobseeking process is more welcoming for would be candidates.


Why TikTok for Recruiting?


TikTok, the popular short-form video-sharing platform, has revolutionised social media. Its algorithm exposes content to a wider audience than most social media platforms, expanding your reach beyond just your followers. This is perfect for attracting previously untapped talent.


This means that when you share recruiting content on TikTok, you have the potential to reach a much larger demographic. The platform's bite-sized format keeps users engaged, ensuring your recruiting videos are more likely to be viewed and shared.


Creating Recruiting Videos on TikTok:


Getting started with TikTok is user-friendly and requires only a few minutes of setup. So, once you're ready to create your recruiting videos, follow these steps:


Advertise Your Business:


Showcasing your business is not just about immediate hiring needs. Use TikTok to highlight behind-the-scenes content, office tours, employee interviews, and "a day in the life" videos. These approaches provide candidates with a view into your company culture and can demonstrate your organisation as an attractive place to work.


Embrace Trends:


Trends are a core element of TikTok. Find creative ways to participate in relevant trends that align with your business. Whether it's a lip-sync video or a viral dance challenge, incorporating trends into your recruiting videos adds a fun and relatable aspect. This can help your videos gain traction and increase engagement with potential candidates.


Collaborate with Influencers:


Influencer marketing is a proven strategy, and TikTok is no exception. In fact, it's more important on TikTok than other social media sites.


Partner with influencers who align with your industry or have a focus on work-life content. Their endorsement can help improve brand awareness and enhance your reputation as an employer.


Additionally, consider collaborating with your own employees who have a significant following on TikTok, as their authentic experiences can resonate with potential candidates.


Educate Your Candidates:


While TikTok is primarily an entertainment-focused platform, educational content thrives on the platform. Use TikTok's Learn tab to create videos that educate candidates about your industry, offer interview tips, or provide insights into the recruitment process at your company.


By positioning your brand as a thought leader, you attract candidates who value learning and professional development.


Embrace New Recruitment Methods:


When brainstorming creative approaches to recruiting, TikTok might not be the first platform that comes to mind. However, leveraging TikTok for recruiting videos can be a game-changer, allowing you to tap into new talent pools and infuse your brand with personality. The flexibility and endless possibilities offered by TikTok make it an invaluable tool for attracting top-tier talent to your company.


With its expansive reach, engagement, and vibrant community, TikTok provides an exceptional platform for recruiters to showcase their employer brand through engaging videos.


Embracing the power of TikTok can help you stay ahead of the curve in recruiting methods to attract top talent to your business.

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Should you add TikTok to your recruitment toolkit?
June 1, 2023
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